NFTs have not only created a radical new way for digital artists and content creators to capture more value through direct interaction with their fans, but they have also made the rich history of digital works transparent and accessible to all.
The origin of an item is called provenance in the art space, and NFTs bring provenance to the non-physical realm – an exciting step towards protecting buyers, sellers, and creators in an increasingly digital world.
To make digital provenance easier to track, we partnered with Adobe to introduce Content Credentials, giving OpenSea users access to new features that add texture and additional transparency to an item’s history.
How does it work?
Content Credentials is a new tool that allows Adobe users to connect their crypto wallets and verify their creations at source, with their identity information displayed to OpenSea buyers.
This new feature means artists can attach attribution rights directly to a piece of work on Adobe Photoshop – and that information will be displayed on OpenSea when the creator mints an NFT. Buyers will be able to check the ‘Content Credentials’ section on the OpenSea item page to see that the NFT’s origin address matches the wallet address that made the work on Adobe Photoshop, and press ‘View details on Verify’ to dig deeper into the creation history. Credentials can be further verified with image uploads here: verify.contentauthenticity.org.
Creators will also be able to showcase their NFTs on their Behance page, which will include a link to OpenSea.
Our commitment to empowering users
This partnership furthers our commitment to empowering users with more tools as we collectively rethink how we transfer digital goods on the internet. Working in tandem with market leaders like Adobe and the growing NFT community, we will keep providing features to increase trust and transparency across the metaverse.